Manufacturer of action cameras, GoPro were up in arms yesterday over a review of their equipment on well known photography site DigitalRev. However, it wasn't the outcome of the review that prompted them to bring in the lawyers and send a DMCA takedown demand, but the site's use of registered trademarks. GoPro's lawyers demanded that DigitalRev removed the trademarks 'GoPro' and 'Hero' from their site. In other words, the review had to go because it used the name of the product...
The DMCA takedown demand refers to the Digital Millenium Copyright Act, which covers copyright infringements, as oppose to trademark infringements which this case (in GoPro's own words) was clearly about. However DigitalRev felt they had to comply with the demand as the demand went through DigitalRev's hosting company, Softlayer.
The DMCA Takedown Demand Sent by GoPro to DigitalRev
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